Social Responisbility and marketing ethics Coursework

Social Responisbility and marketing ethics - Coursework Example Employees also require more than just a paycheck and the society generally requires the firm to be a better corporate citizen, employ from the community, take care of the environment and so on. Regulators require the firm to tow the legal line and communities expect firms to be philanthropic enough and give back by reaching out to the community and assisting them in what they do. Milton Friedman, who was an American statistician, economist as well as a writer is accredited with the above statement. Some examples of socially responsible product decisions include; the Body Shop created a lasting business model by virtue of investing in the development as well as encouragement of products that shun animal testing in addition to using ingredients that are environmentally friendly. The second is decision by Lush Fresh Handmade Cosmetics –spent 3 years on research and development to come up with a soap not made from palm oil (Bryan, 2010). The concept of sustainability is a step in the right direction and that businesses should embrace since it creates the potential to maintain a system functioning indefinitely without necessarily depleting resources, maintains economic viability as well as nourishing the requirements of not only the present but also future generations. Though there are rising indications that many American businesses at present are not sustainable, there have been efforts to make others sustainable. A number of visionary business managers and owners are already assisting create consensus by building and maintaining organizations that are sustainable (Steven, 2013). To those who feel that marketing is manipulating the consumer, the answer would be that they need to realize that marketing exists since there is a product developed by a company that it needs to sell to people. A company therefore will use any possible means to make sure that consumers are aware of the product so they can go out and buy the